Module aim
It is essential charities embrace online marketing to build relationships and nurture a vibrant donor funnel, but for many smaller organisations with limited resources navigating the digital world can be very confusing.
Which platform should I use? What kind of messaging? How much do I spend? What tactics?
This module finally lifts the lid a remarkable real life story that has seen Bee Ethical’s online teams launch a new charity and fast-track it into a growing organisation with a £10m-plus annual turnover.
The online project was achieved through a global pandemic using a social media strategy called P.A.C.E – a strategy all charities can learn from and utilise in their day-to-day marketing and growth.
Who should attend?
Anyone who works in small to medium sized charities tasked with understanding proven online tactics that deliver for the Third Sector.
Date/Duration
1 day,
Learning outcomes
Learners will be able to:
- Discover the secrets behind the simple P.A.C.E strategy that has raised millions through the pandemic.
- Understand the complicated digital landscape and learn how Facebook could transform your performance.
- Develop copy writing skills that will help you connect with more people.
- Assess content creation from across the Third Sector and understand what makes a ‘hit’ or a ‘miss’.
- Learn simple strategies that have delivered annual revenue growth of up 70%.
- Get the inside line on how to build large engaged audiences that love your brand.
- Understand how to grow a digital marketing funnel and turn that into revenue you can rely on.
Cost
£400 plus VAT
Venue
Perio Mill Cottage and Barn, Fotheringhay, PE8 5HU