Why an incentivised-giving strategy is easy to achieve and can be relied on to deliver year after year…
1 Lotteries are super-resilient in times of financial difficulties – they are a shield of steel for your funding – even through Covid and the cost-of-living-crisis our partners enjoyed fantastic revenue growth and very low attrition. The chance to ‘win and support’ keeps people engaged for longer. Every charity needs revenue streams that deliver year-after-year especially when, according to latest studies, charitable donations are down across the UK. Lottery revenues are also unrestricted meaning you can use them for any purpose you wish.
2 Joining a community-style lottery – an existing platform that funds prizes and player management for you – is simple and with Bee Ethical, totally free! Within weeks you can have your own branded lottery up and running and marketed to your supporter base. No hassle, no extra work, and achievable for any size charitable organisation.
3 Great news – our new BeeSMART community lottery has been designed for today’s financial climate and it maximises your revenues. A lot organisations still rely on a £1 a week model but when your charity plugs into our software you’ll launch a £10 per month lottery – this maximises the amount you earn per draw whilst minimising the ‘gambling’ element of the process (just 12 draws per year is similar to the frequency of a raffle). And that’s not all… we’ll give every player you sign up a gift – free membership to the Gourmet Society worth £34.99 – a benefit which entitles them to big savings on meals, hotels, trips to theme parks, pizza delivery and cinema tickets! It’s a win-win for everyone.
4 Our lottery software couldn’t be simpler or easier to use – there are no barriers to entry. Just direct your supporters to your branded and personalised lottery landing page on the BeeSMART platform and the £10 direct debit will be instantly set up. Plus, our new BeeSMART app can be downloaded to any tablets your charity might own meaning your volunteers can instantly sign up lottery players at any events you may attend. This added marketing benefit will boost your lottery growth as you’re reaching out to new people.
5 A huge added benefit of attracting lottery players to your cause is that you are growing your donation funnel. A thriving lottery is a thriving community – share your charity’s amazing real life stories and impact with your lottery community and you’ll grow engagement and additional revenues. Players that have been recruited into our lotteries have pledged over £4.5m in legacies and donated hundreds of thousands of pounds.