Digital Marketing for Charities – easy steps to transform your lottery revenues using our PACE strategy

Module aim

It is essential charities embrace online marketing to build relationships and nurture a vibrant lottery conversion funnel, but for many smaller organisations with limited resources navigating the digital world can be very confusing.

Which platform should I use? What kind of messaging? How much do I spend? What tactics?

This module finally lifts the lid a remarkable real life story that has seen Bee Ethical’s online teams launch a new charity lottery and fast-track it into one of the Third Sector’s fastest growing gaming products with a £10m-plus annual turnover.

The online project was achieved through a global pandemic using a social media strategy called P.A.C.E – a strategy all charities can learn from and utilise in their day-to-day marketing and growth.

Who should attend?

Anyone who works in small to medium sized charities tasked with understanding proven online tactics that deliver for the Third Sector. It can be used to transform charity lottery performance as well as boosting general fundraising.

Learning outcomes

Learners will be able to:




Perio Mill Cottage and Barn, Fotheringhay, PE8 5HU

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