Incentivised giving – lottery or prize draw – has now developed into one of the most important, and reliable, options in the fundraising toolbox.
Giving the opportunity for a supporter to win something in return for their commitment is growing in popularity, and conversion and attrition figures support the importance of a gaming option for charities and non-profits.
In addition to providing bespoke lotteries tailored to individual needs, we help partners to sell tickets at the right price to players who will remain long-term supporters. It’s about connecting the dots and building the complete lottery picture.
Some External Lottery Managers (ELMs) are happy to sign up partners and provide very little guidance on how to maximise sales and grow revenues. This can very frequently lead to disappointment and poor performance. Launching a prize draw or lottery and simply expecting players to sign up through distributing handouts or via a few e-shots to your database is unrealistic. A successful lottery requires detailed online and offline marketing.
Every member of the Bee Ethical team is committed to the accountability of the Third Sector and we insist on personal client relationships. Throughout the Covid-19 pandemic, Bee Ethical grew revenues at record levels funding emergency grants to the most vulnerable.
If you want to launch a lottery or prize draw, or you have an existing lottery that isn’t delivering revenues that match your ambitions, we’re here to support you.